Social media and digital content consumption are transforming the PR landscape in the Middle East. And nimble start-ups like Seven Media have seized the business opportunities emerging from this paradigm shift.
When Matt Slater launched Seven Media in the UAE nearly 10 years ago, he was quick to recognise the trends that would shape the future of communications in the region. Fast-forward to 2019, the company has grown from a “fairly small boutique PR agency to a fully regional and international” independent communications firm with more than 70 employees.
Seven Media’s business presence has also expanded from its headquarters in Abu Dhabi and Dubai, to offices in Riyadh, Saudi Arabia and London, United Kingdom. “What we do better than anyone else is tell a really modern story, in forms of written communication both in Arabic and English, but across video production, animation, and graphics.”