Working with multinationals requires global contacts and networks. For ADI International, this is where HSBC’s regular events have been essential. “It's very important to get the views of other people in the business community and HSBC provides a great network for that,” Azad says.
Azad recognises HSBC’s solid regional knowledge as a reason for his company’s long relationship with the bank, which has lasted almost 20 years. “They understand the business community.”
The bank’s established global presence is another strength that Azad appreciates. “We open LCs all over the world and it's such a well-recognised bank that for our suppliers, it just instils that extra level of confidence.”
Azad explains that HSBC plays a critical role within his company’s supply chain, helping at all levels of trade. “HSBC best practices on their digital platform has helped eliminate or alleviate the administrative burden.”
He credits his Relationship Manager as a pivotal part of the partnership, saying, “It's great to have somebody that you can just call and who answers on the first ring. There are always issues, there is always work to be done, and they're always ready and happy to help.”
Looking ahead, Azad sees growth in finding both the right project and banking partner. “What we do is we focus on positive net present value projects. In our opinion, that's the way to build a sustainable competitive advantage over a long period of time,” he says. “We know that HSBC is there to evaluate the opportunity and to fund it when the time is right.”