Disrupting the trucking industry
Founded last year, Trella aimed to disrupt Egypt’s fragmented conventional trucking landscape, which was devoid of technology. The firm connects shippers with carriers through its online marketplace, which tracks shipments in real-time and reports key insights on transportation trends and performance.
The Cairo-based company employs over 100 people in Egypt and Saudi Arabia, empowering drivers and cutting costs for shippers by connecting them digitally, improving load utilisation, introducing a transparent pricing structure and inducing efficiency within the network.
The acquisition of its local rival Trukto in 2019 boosted Trella's network to more than 10,000 truckers, making it the trucking marketplace leader in Egypt.
Industry pioneers with HSBC
Trella, which added Saudi Arabia to its market portfolio this year, will imminently reveal an expansion plan to accelerate growth in the Middle East and North Africa region.
With the pandemic raging, HSBC on-boarded the company three months ago as Trella’s key partner on this journey.
"We approached HSBC because we really admire the network that HSBC has globally,” Sabry says.