As a Founding Partner of the UK Pavilion, we want to leave a legacy for EXPO; not just one over the six months that the event is live, but that lives on long past the closing ceremony. We will certainly be busy as we try and help answer the biggest questions facing the region and the world. How will we live? How will we travel? How will we learn? How will we create? These sorts of questions form the bedrock of civilisation. As we strive to pin down solutions and adoptions during EXPO, we will bring our customers to experience what the world-leading event has to offer – and it is an impressive list. Looking at just the “tip of the iceberg”, we are excited to be hosting some of HSBC’s flagship events for the global and diverse audience at EXPO 2020. This includes the winners of our Tatawaar Tomorrow’s Minds programme – a spectrum of hard work that we are very proud to showcase.
We will also join numerous panels integrating HSBC experts from the UK and the UAE over the next six months, all sharing their expertise on the aforementioned global issues – and how we can try and solve them. For example, the UK Pavilion’s ‘How will we live?’ theme in January 2022 asks how best to manage as 75% of the world’s population move to cities by mid-century. We consider the strain on global infrastructure, energy, housing, transport and the environment against a backdrop of an ageing populations, mass climate migrations and the impact of new technologies. Clearly, finding greater clarity is paramount.
And as per the ‘What will we eat?’ theme in February 2022, these panels will explore how best to feed 9bn people in a nutritious and sustainable way. Allan Wilkinson, Head of Food and Agriculture at HSBC UK, will provide his perspectives on what is next as the global food demand rises a staggering 60% by 2050. In March 2022, as part of the UK Pavilion’s ‘How will we advance?’ theme, we will dive into technology. How it will shape our lives – including healthcare, transport, energy and climate – where there will be an event on the topic hosted by Roland Emmans, Head of the Technology Sector at HSBC UK.
At HSBC, we have also re-launched our Business Banking proposition in the UAE, heralding a great chance to bring the small and medium-sized enterprises (SME) segment to EXPO. SMEs already represent more than 94% of companies operating in the UAE, according to the country’s Ministry of Economy – so this is certainly an area to watch.
Over the next six months, our passion to fully leverage EXPO’s world-leading platform to best connect our global customers to regional opportunities will only strengthen – a goal that lies at the very core of our mission statement – Opening up a World of opportunity. We very much look forward to sharing that journey with you.